The Group has two competitively strong and growing business areas. Insta Industry’s expertise lies in electrical automation for the industry. Insta Advance focuses on the defence, software consulting, and cyber security businesses.
A diversified technology company
Empowering a secure and sustainable future
Insta empowers a secure and sustainable future. We are a diversified technology company, a front runner and a reliable partner for our customers in the fields of industry, defence, software consulting, and cyber security. By combining state-of-the-art expertise and smart technology, we are improving security and performance in a world where digitalization is accelerating change. People, competence, and sustainability are the foundations of our company culture.
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Explore the highlights of our business areas this year:
Year 2024
EUR 200.3 million
Record order backlog
NPS 57
Customer satisfaction and reliability at top level
1,193
Attractive and meaningful place to work
14th consecutive year of growth
Investments and business acquisitions
Insta Safe EOD™ and Insta SafeLink™
Patented know-how
New responsibility targets
A more sustainable future
Strong and growing business areas – Insta Industry and Insta Advance
Business areas
A diversified company - Four fields of business
Experience guarantees decisive efficiency
Decisive defence technology for the future
Security and trust in a changing world
The decisive impact of experience in every line of code
Another year of records
This year marks the 65th anniversary of Insta’s founding. Throughout that time, we have worked tirelessly for a safe and sustainable future. Over the decades, the world, our operating environment, and our company have changed significantly—but what has remained constant is Insta’s ability and determination to grow steadily together with our customers.
The past year, 2024, brought Insta a record-breaking revenue of €176.2 million and marked our fourteenth consecutive year of growth. Over those years, we have grown by a total of approximately 250%—an average of about 7% per year.
Key figures for 2024
€176.2 M
Net sales
€18,8 M
EBIT
€18,3 M
Profit for the period
70,1 %
Equity ratio
Insta’s key figures for 2024
In 2024, Insta Group reached another record in terms of net sales, which amounted to €176.2 M. Net sales grew by 1.4% from the previous financial period. This was our 14th consecutive year of growth. EBIT was €18.8 M (10.7% of net sales) with the net result standing at €18.3 M (10.4%). Profitability was improved over the previous year as a result of business growth and successful cost management. The reinforcement of the Group’s excellent cash position and financial standing continued.
The Industry business area continued to experience strong growth. Profitability and result were improved significantly when compared to the previous financial period. Net sales amounted to EUR 101.2 million, an increase of 7.0% when compared to the previous year. It accounted for approximately 57% of the entire group’s net sales.
Insta Advance’s sales, net sales, and profitability remained at a good level. The total net sales from the defence technology, cyber security, and software development businesses amounted to €75.0 M. The business area accounted for 43% of the entire group’s net sales.
Strategy
Profitable growth and target: Empowering a secure and sustainable future
Insta’s aim is to help and support our customers in a connected world that is becoming digitalized at an accelerating pace. Together, we look for solutions for ensuring social stability, improving competitiveness, and . Our strategic aim is to empower a secure and sustainable future for our customers and stakeholders now and in the future.
Strategy
Continuous movement done together
Secure and sustainable solutions for the future
Seeking growth and diversified in-depth expertise
Megatrends
Climate change, instability, and accelerating technological development
Global change phenomena affect us in many ways – in terms of business as well as the well-being of people. We keep a close eye on change phenomena and try to find new solutions. At the same time, we consider the opportunities that new technologies can offer us and our customers in the future.
Megatrends
Climate change, geopolitical instability and technological development
Climate change and the green transition
Dwindling resources and the requirements of carbon neutrality (net zero carbon emissions by 2035) modify the industry’s needs and investments.
Responsibility is highlighted in all activities.
Strong investments in renewable energy continue, and the construction of infrastructure that supports the green transition is accelerating in electricity and heat generation, for example.
The ever accelerating technological development
Digitalization, mobility, networking, focus on data, AI, and robotics change the ways of working and create new opportunities.
The need for cyber security solutions grows as digitalization progresses, since systems are increasingly connected and cyber threats increase.
The green transition accelerates the commissioning of new technologies in industrial applications.
Geopolitical instability
The unstable situation and war in Ukraine impact the defence sector in many ways.
With the increase in defence budgets, the era of armament is expected to continue for a long time, and the importance of the European security of supply will increase.
The NATO membership shapes the Finnish defence industry market and creates new opportunities.
Research and product development – maintaining our role as a front runner
We help our customers succeed today and in the future. This requires strong expertise and long-term research and development work. In addition to the development projects that we perform in-house and for our customers, we engage in comprehensive collaboration with research institutions and other companies. Most of our product development expenses were allocated to the development of productized cyber services, the implementation of new life cycle versions of the products, and the utilization of digitalization.
Artificial Intelligence - Support in product development
We are increasingly utilizing language models to enhance various stages of the product development process, with a particular focus on generating new code. When expanding or building critical information systems, generative AI can be used more comprehensively and diversely as part of their functionality to handle unstructured data (speech, free text, images, and video), which is often very challenging with traditional algorithmic solutions.
International research projects:
Swarm intelligence and autonomy
SWARM-C3 (Command, Control, and Communications for Multi-X Swarms)
An international project from the European Defence Fund that is related to autonomy and swarming. The main goal is to create a new type of functional concept for the control of autonomous, unmanned swarm systems, such as drone swarms, on land, at sea, and in the air.
Situational awareness and artificial intelligence
Project Alpha
The theme of the project was supporting the cooperation and decision-making of the authorities in hybrid threat scenarios. The project examined opportunities to develop an integrated situational awareness to support cooperation between multiple authorities, and to combine data and support decision-making.
Digital transformation
AI-NET ANTILLAS
An extensive international research project that aimed at promoting digital transformation in Europe. Insta studied device identity solutions, taking into account edge computing and IoT environments that enable the reliable integration of third-party solutions into the 5G and 6G network environments.
Future aerial warfare and pilot performance
Enhanced Pilot Interfaces & Interactions for fighter Cockpit (EPIIC)
This joint-European project aims at developing innovative technologies required for future air warfare that ensure the success of pilots in demanding air warfare environments.
Customers and partners
Strengthening our customers’ competitiveness
We improve the competitiveness of our customers and partners by offering secure, innovative, and sustainable solutions. According to our customer satisfaction survey, customers feel that Insta’s reliability and professionalism are very high.
Industry
Industry – Experience guarantees decisive efficiency
We are building a sustainable future for industry, efficiently and securely. As a life cycle partner for electrification, automation, and digitalization, we improve the productivity, operational reliability, and sustainability of our customers. Our reliable, high-quality solutions consist of extensive technology expertise, flexible implementation, software that facilitates change, and proactive maintenance and life-cycle services.
Market outlook offers opportunities for growth
The industry business area continued to experience strong growth. The profitability and result were improved significantly when compared to the previous financial period. Net sales amounted to EUR 101.2 million, an increase of 7.0% when compared to the previous year. It accounted for approximately 57% of the entire group’s net sales. The growth strategy was supported by expanding the production facilities, strengthening the organization, and by making business acquisitions.
The market outlook is positive and offers opportunities for growth, which is being sought in turnkey deliveries and green transition investments as well as through an emphasis on the service business.
Customer satisfaction remains at an excellent level
Our customer satisfaction survey highlighted our strength in the fluency of cooperation, the professionalism of our personnel, and the contract compliance and quality of our deliveries. Our Net Promoter Score was strong at 54. Excellent customer satisfaction is a strategically significant competitive advantage for Insta.
Expanding production facilities enables growth
The new expansion of production facilities for cabinet manufacturing was completed at the end of the summer, and the production of automation cabinets and electrical cabinets in new, even more functional facilities was started in October. The new facilities enable significant growth in the future.
Aleksi Salmirinne, Senior Vice President, Industry
Industrial megatrends pose challenges but also create opportunities. With a more customer-centric approach, we help our clients succeed now and in the future.
Highlights for 2024
Industry
Highlights for 2024
Insta Advance - A multi-talent in critical technology
We focus on defence, software consulting, and cyber security business. As a long-term strategic partner of the Defence Forces, we have an important role in the security of supply chain and are an enabler of industrial self-sufficiency.
The sales and revenue of the business area remained at a good level in 2024. The share of the defence technology, cyber security, and software development business area in the total revenue of the group was 43%.
The quality certificates ISO 9001, AQAP-2110, and the information security management system certificate ISO 27001 are proof of high-quality, compliant operations and continuous development. High customer satisfaction also relies on reliability, quality, and contract-compliant operations.
Research and product development reach towards the future
Research is an important enabler for product development: it serves as the foundation for new products and expands the applications of already developed products in a changing technological environment.
Research and product development activities continued to be active, focusing on the opportunities to utilize new technologies. Examples include 5G/6G networks, the utilization of artificial intelligence in the customer's operational environment, and autonomy.
We actively participated in national and international research consortia. Research consortia are formed around the subject being studied and provide an excellent opportunity for networking with both research institutions and companies.
Defence 2024
Development of partnerships, new product solutions, and opportunities offered by NATO
Advanced technology allows you to see further, react earlier, and influence more efficiently – on land, sea, and in the air. We use our strong know-how to build defence by integrating systems, developing and maintaining capabilities, enhancing command and control, and creating the real-time situational picture to support decisions. This is the decisive impact for defence.
Favorable development and important contracts
The favorable development in the defence industry continued in 2024, with the unstable geopolitical situation as a background factor.
In 2024, we signed several important contracts and promoted the exports of our products and solutions into the NATO market. In the spring of 2024, we signed two significant cooperation agreements which provide Insta with the opportunity to offer information security and cyber security services as well as software development services pursuant to the purchase requests within the NCI Agency’s framework agreement for the needs of the NCI Agency and to NATO member states.
Close collaboration and partnerships
The scope of the strategic partnership with the Finnish Defence Forces developed favorably in 2024, and customer satisfaction was once again at a good level. In the spring of 2024, for example, Insta and the Finnish Defence Forces Logistics Command agreed on a three-year procurement of avionics service and maintenance services related to the F-35 fighter jet project.
Innovative product development
In 2024, we continued product development and developed the Insta Steel Eagle™ ER drone solution in collaboration with the Ukrainian industry. The collaboration on development will continue during 2025. We also launched the patented Insta Safe EOD™ drone solution, which helps with the safe clearing of mines and explosives.
International cooperation on research
Insta helps its customers succeed today and in the future. This requires strong expertise and long-term research and development work, which we have been doing for more than 60 years. We engage in diverse collaboration with research institutions and other companies in national as well as international research consortiums. In 2024, the European Defence Fund granted funding for the three-year research and development project SWARM-C3 (Command, Control, and Communications for Multi-X Swarms), where Insta is involved as the second Finnish organization.
Interest towards the defence sector keeps growing
The interest toward the defence sector and opportunities to secure Finnish society have grown, which continues to be reflected in recruitment. We succeeded in recruiting competent personnel in 2024, but the need to recruit experts will continue.
The work to build a more secure society continues
Petri Reiman, Senior Vice President
In recent years, product development has changed substantially from research and targets towards practice and implementation. This change can be seen in the defence industry, for example. The unstable geopolitical situation requires companies to adapt to various rapidly changing conditions and situations and to develop new, practical solutions.
Highlights for 2024
Defence
Highlights 2024
Cyber security 2024
Cybersecurity – Strengthened Position as a Respected and Trusted Partner
Insta is one of the most significant providers of cybersecurity services in Finland. We protect our customers’ critical assets and enhance their detection and response capabilities. With over three decades of experience, we develop demanding, high-security-level cyber solutions. Our services and products are trusted by companies, government authorities, and public sector organizations both in Finland and internationally.
Cybersecurity – Strengthened Position as a Respected and Trusted Partner
Insta is one of the most significant providers of cybersecurity services in Finland. We protect our customers’ critical assets and enhance their detection and response capabilities. With over three decades of experience, we develop demanding, high-security-level cyber solutions. Our services and products are trusted by companies, government authorities, and public sector organizations both in Finland and internationally.
Strengthening Our Role in Cybersecurity
In 2024, we further solidified our position as a trusted cybersecurity provider by deepening relationships with existing customers and entering into long-term agreements with new clients. Following years of strong and profitable growth, we have stabilized our revenue at €25 million. A strong order intake and a continually evolving offering provide a solid foundation for continued growth. According to a customer satisfaction survey our customer satisfaction remained at an excellent level, with a Net Promoter Score (NPS) of 75.
Product Development for Domestic and International Needs
Product development in the areas of PKI certificate services and network security products and services proceeded as planned, paving the way for new product launches in 2025. Our R&D efforts also included development of an encryption solution of classification level II (SECRET).
Internationalization as Part of Growth Strategy
In the field of encryption solutions, NATO-related opportunities were identified, and we are advancing our internationalization efforts based on the approvals granted in 2024 by the Finnish Transport and Communications Agency Traficom for our Insta SafeLink™ encryption solution (version 4.3.1) at NATO RESTRICTED and EU RESTRICTED levels.
Our cybersecurity expertise is already utilized in more than 50 countries across all continents. In our international growth, partnerships play a key role, and our PKI services continued their international expansion.
CYBERSECURITY
"The cyber environment continues to change"
The change of the global security situation, the increasing importance of digital infrastructures, and rapid technological development have made cyber security a essential part of both national and international security policy
Marko Hautakangas, Vice President Cyber Security
Cyber security
Highlights 2024
Software Consulting 2024
The decisive impact of experience in every line of code
The digital transformation creates future success stories. An experienced solver will ensure that everything works – so well that you will hardly notice it. Insta’s software experts offer decisive expertise for challenging projects, from defining the big picture to solving details, and from embedding devices and software to applications boosting business. We support product development, fine-tune the user experience, and secure quality. Smart machines, cloud services, data analytics – when you require answers that seek new approaches, Insta’s software expert services make the decisive impact.
Software consulting – Agile and scalable partnership in software development
Insta’s software consulting business offers agile and scalable software development and digitalization solutions. We differentiate ourselves with professionalism that emphasizes a strong understanding of the industrial environment, information security, experience in implementing critical systems, and expertise in modern, reliable technologies.
Net sales in the software consulting business were down when compared to the year 2023, which was due to the overall challenging market situation in the field. Despite this, operations remained profitable and long customer relationships developed favorably. In 2024, significant investments were made towards our offering of data-driven services, and its strategic significance has been further emphasized for the coming years.
Highlights 2024
Software consulting
The year 2024 was characterized by a challenging market situation. We achieved excellent success in a difficult market and were able to keep our cooperation with long-standing customers at a good level. During the course of the year, we have renewed our organization and clarified our strategic goals. In 2024, we have increased the significance of data-driven solutions as part of our offerings, in particular, and have invested in retaining our personnel and continuously developing competences. Even going forward, we aim to be our customers’ trusted and agile technology partner that has an in-depth understanding of their needs and that can help them achieve the best competitive advantage in the constantly evolving business environment.
Laura Niittylä
Vice President, Digital
Software Consulting
Customer and career stories
Personnel & Culture
We offer a flexible working life
As a family company and in alignment with our culture, we have especially focused on finding the best solutions for everyone in their current life situation. We continuously hire new people to become part of our high-performance teams. Over the course of the year, we hired more than 130 software developers, automation experts, cyber security professionals, and other specialists.
Highlights for 2024
Personnel satisfaction
Attractive and meaningful place to work
The results from our personnel satisfaction survey were commendable. Our eNPS (Employee Net Promoter Score), which describes employee engagement, continued to rise and was excellent at 37.
Professionals
Nearly 1,200 professionals
We are continuously recruiting new people to become part of our high-performance teams. During the course of the year, we hired more than 180 software developers, automation experts, cyber security professionals, and other specialists.
Personnel & Culture
Career stories
Responsibility
Taking care of the people and environment, securing society
We are a responsible Finnish family company with strong values that operates in a global environment and bears its social responsibility. A responsible approach enables the profitability and continuity of our business – we create a more sustainable society through our solutions and services.
Highlights for 2024
Future
Shared sustainability goals until 2030
Commitment to our shared, forward-looking goals such as minimizing the carbon footprint of our own operations and substantially improving occupational safety.
Partner
Trusted partner
75% of our customers said that Insta helps them reach their own sustainability targets well or very well.
Sustainability
Sustainable cabinet manufacturing
The new production facility (M-hall) for automation cabinets and electrical cabinets is a modern, energy efficient, and safe place to work in. The building has more than 50% of additional production space and it is entirely heated by geothermal energy. It is also equipped with 60 kW solar panels.
Sustainability
