Sanna Rantanen, who holds a Master of Science in Industrial Engineering and Management, an MBA, and an eMBA in Business Strategy, began her role as Vice President, Sales and Business Development for Insta's industry business on May 5, 2025. Rantanen, who joins Insta from Sarlin Oy Ab, will lead business sales and develop the business as Jyri Stenberg leaves the position at the end of May. Sanna reports to Business Director Aleksi Salmirinne and is a member of the business management team.
Aiming for Expansion Both Locally and Internationally
In her new role, Rantanen will strategically and operationally build and lead the sales of Insta's industry business and will be responsible for developing and implementing the business strategy to achieve common goals. She is responsible for expanding Insta's customer base across Finland and creating internationalization opportunities.
"I am happy and proud to become part of a domestic family business. I appreciate Insta's operational philosophy and firm way of working. Insta has had 14 consecutive years of growth, and we are actively working with customers to continue on the path of sustainable growth. The winning recipe is based on top expertise in demanding technology solutions – automation, cybersecurity, and defense technology – combined with a high degree of domestic content, continuous learning, adaptability, and strong customer references. I trust that these capabilities and the strong team spirit of Insta employees will carry us as we expand both locally and in the global market," says Sanna Rantanen.
Digitalization and Solution Security
Sanna Rantanen has over 20 years of extensive and diverse experience in business management and development in the industrial sector, both in domestic and international markets. At Sarlin Oy Ab, she served as the head of the Automation and Digital Solutions business for the past three years. Rantanen views digitalization as a key factor in the development of the industry and in maintaining competitiveness.
"Digitalization enables better productivity, safety, and operational reliability in the industry. Insta's digital expertise is not just technical know-how; we act as a partner in automation, electrification, and secure digitalization for our customer companies, building responsible business growth and resilience," she says.
"Protecting critical infrastructure, NIS2, OT cybersecurity, and supply chain cyber resilience are current and relevant themes. We work with several sectors critical to security of supply, such as energy, electricity distribution, water supply, and the process, food, and pharmaceutical industries. We have full capability to deliver comprehensive solutions that have security and data protection designed in and to maintain and service these solutions safely."
Insta's 14th Consecutive Year of Growth
This year, the Finnish company Insta, which turns 65, creates decisive future security by offering safe, customer-targeted solutions for the needs of industry, defense, software development, and cybersecurity. The main factors of the family business's strategy are profitable growth, safe and sustainable solutions, and multidisciplinary deep expertise.
The year 2024 was Insta's 14th consecutive year of growth. Revenue reached a new record of €176.2 million. The revenue of Insta Industry, which focuses on industrial automation, electrification, and digitalization, was €101.2 million last year, an increase of 7% compared to the previous year. The share of the entire group's revenue was about 57%.
Read more:
Insta's Annual Report 2024
Insta's 14th Consecutive Record Year
Uncompromising Efficiency and Accuracy in Industry
Overview of Insta's Industry Business Strategy
Insta Industry – Our Solutions for Industry
Building a Sustainable Future for Industry Efficiently and Safely
